Marketing Strategist (Regional)

·  Take the lead in regional marketing strategy
·  $76,872 - $88,302 (Plus 17%  superannuation)
·  Bendigo location

The Division of Marketing and Engagement is responsible for raising the public profile of La Trobe University, both nationally and internatio nally, and strengthening the University's engagement with its communities.  The Marketing and Brand Strategy Unit sits within the Division of Marketing & Engagement and is responsible for advertising and campaign management (including e-marketing), brand strategy and positioning, visual identity management, multi-campus promotion, publications, marking projects and graphic services.

The position

In this role, you will take the lead of the regional marketing strategy to increase the profile of the University's regional campuses and faculties, and strengthen the relationship with the regional communities. You will work closely with the Marketing and Brand Strategy team, campus directors, faculty staff, the Regional Office, and La Trobe International to develop, implement and coordinate new projects which contribute to the achievement of the University's enrolment targets and enhance brand awareness of La Trobe's multi-campus features and benefits. Based in Bendigo, the role reports to the Director, Marketing and Brand Strategy.

The candidate

You will possess sound knowledge of regional markets and of digital marketing tools, with a successful background in strategic marketing planning, achieving goals within budget. Your ability to develop excellent relationships with stakeholders and to manage a team and support individuals will be a strong asset to the role.

Closing date:  08 February 2012
Position Enquiries: Nicola Reynolds (03) 9479 2316

See the attached Position Description below:
 50019802_Marketing_Strategist(Regional)_HEO8_v.docx

This position is open to people with a valid full-time working visa.

Please address Key Selection Criteria and attach these with your application.

Please scroll down to apply.

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Please note: The Division of Marketing is also currently recruiting for a Brand Strategist and Creative Services Manager (Ref 545642) as well as for a Marketing Manager (Ref 545634) (Bundoora campus location)

La Trobe University is an Equal Opportunity Employer.

For further enquiries on how to apply for this role, please contact People and Culture reception on +61 (03) 9479 1365.

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